Shea butter, Butyrospermum parkii, natural seed oil, moisturizing, healthy skin

Ingredient Insights: Shea Butter


Native to West Africa, the shea tree produces a nutritious fruit that hides a large, oil-rich seed inside. Previously classified as Butyrospermum parkii, it has since been given its own genus and species in botanical naming – Vitellaria paradoxa. Regardless of what you call it scientifically, the shea butter produced from this seed is the perfect ingredient for making PURELY™ beauty products the best possible experience for your skin.

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Six Back-to-School Essentials


As summer winds down and school bells start to ring, make sure you’re prepared for a healthy year of learning with the PURELY™ favorites below. With these helpful items on your back-to-school shopping list, you’ll be ready for the first day and all those big test days with natural, pure solutions.

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Jojoba seeds and flowers, Jojoba seed oil, natural moisturizer, natural ingredients

Ingredient Insights: Jojoba Seed Oil


In a family all by itself, Simmondsia chinensis is a unique plant that produces the amazing Jojoba nut. The oil contained in this seed has numerous benefits that can help skin look and feel its best. In today’s post, discover why Jojoba Oil is a premium ingredient included in PURELY™ health products.

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Wedding bouquet with lavender flowers, natural wedding with essential oils

Wedding Bells + Essential Oils


Ahh, wedding season. (That was a relaxing ahh, not a screaming one!) With months of preparation and lots of details to work out, weddings can be one of life’s most stressful – and most memorable – events. Luckily, aromatherapy and essential oils are here to help make that special day unforgettable and more enjoyable.

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Horticultural drawing of Salix alba leaves, flowers, and branches, white willow bark, PURELY natural ingredients, simply pure

Ingredient Insights: White Willow Bark


Known for its pain relieving properties for centuries, white willow bark holds a special place in the development of anti-inflammatory treatments and easing the aches of the body. In today’s post, discover the history of Salix alba and why it is a premium ingredient included in PURELY™ products.

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